Privacy Policy
Last updated: November 18, 2025
1. Information We Collect
We may collect the following types of information:
- Personal Information: Information you voluntarily provide to us, such as your name, email address, and any other information you choose to share
- Hair Profile Data: Hair type, porosity, density, texture, goals, usage frequency, and other hair characteristics you provide during our assessment
- Usage Information: Information about how you interact with our website, including pages visited, time spent, and other usage patterns
- Technical Information: Information about your device, browser, IP address, and other technical details
2. How We Use Your Information
We may use the information we collect for the following purposes:
- To provide and improve our services
- To generate personalized product recommendations and affiliate links
- To communicate with you about our services
- To analyze and understand how our website is used
- To comply with legal obligations
- To protect our rights and interests
3. Information Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:
- With your explicit consent
- To comply with legal requirements or court orders
- To protect our rights, property, or safety, or that of our users
- With service providers who assist us in operating our website (under strict confidentiality agreements)
- In connection with a business transfer or acquisition
4. Data Security
We implement reasonable security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
5. Cookies and Similar Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. These technologies help us:
- Remember your preferences and settings
- Analyze website traffic and usage patterns
- Improve website functionality and performance
You can control cookie settings through your browser preferences.
6. Third-Party Services
Our website may integrate with third-party services for analytics, monitoring, and other functionality. These services have their own privacy policies, and we encourage you to review them.
7. Your Rights and Choices
If you are a resident of California or the European Union, you may have certain rights regarding your personal information, including:
- The right to access your personal information
- The right to correct or update your information
- The right to delete your information
- The right to restrict or object to certain processing
- The right to data portability
To exercise these rights, please contact us through our contact page.
8. Children's Privacy
Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy, including by using Standard Contractual Clauses (SCCs) as required by GDPR.
10. Changes to This Privacy Policy
We may update this privacy policy from time to time. We will notify you of any material changes by posting the new privacy policy on this page and updating the "Last updated" date. Your continued use of our services after any changes constitutes acceptance of the updated policy.
11. Contact Information
If you have any questions about this privacy policy or our privacy practices, please contact us through our contact page.